0

Chapter 10: API & Integration

Every business uses more than one (sometimes multiple) tools & cloud base platform across various departments like marketing, sales, CRM, server, analytics, shopping cart etc. API & integration [...]

0

Chapter 09: Account Management & Administration

This is where you control user roles, user accounts, system access, data, campaign assets and other settings related to your account instance. It also allows you to manage the technical side & [...]

0

Chapter 08: Report & Analytics

Reporting is perhaps one of the most critical elements of MA system as it reflects the effectiveness of your marketing efforts & campaigns in real numbers. It also provides actionable items & [...]

0

Chapter 07: Social Media Marketing

Social media marketing refers to the process of gaining traffic or attention through social media sites & apps like Facebook, Twitter, LinkedIn, Google Plus, Instagram & Snapchat etc.

0

Chapter 06: Search Engine Optimization

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results – often referred to as natural, organic, or [...]

0

Chapter 05: Email Marketing

Email marketing is the use of email to develop relationships with potential customers and/or clients and then use that relationship to promote products and/or services to your audience. Email is [...]

0

Chapter 04: List & Segmentation

List segmentation allows you to send the right people the most pertinent content at the ideal time. You can segment your lists of contacts and leads by data collected on form submissions as well [...]

0

Chapter 03: Lead Management

Lead management is a set of methodologies, systems, and practices designed to generate new potential business clientele, generally operated through a variety of marketing campaigns or programs.

0

Chapter 02: Lead Nurturing

Lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel and through every step of the buyer’s journey. It focuses marketing and communication [...]

0

Chapter 01: Lead Generation

Lead Generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. Some examples of lead generators [...]

page 1 of 2