Pardot Marketing Automation Consultation
Pardot is one of the most advanced marketing automation solutions in the market created by Salesforce. It allows the business of all size to design, run & manage extremely powerful marketing automation campaign that perfectly aligns with your sales efforts.
Pardot offers full-scale, end to end could marketing platform that helps you to generate more leads, streamline your lead management, design better lead nurture process and gives access to inbuilt powerful ROI reporting.
Suitable for large to enterprise level B2B companies.
Top Features & Benefits of Pardot B2B Automation Platform
Powerful Email Marketing
Email is at the core of Pardot marketing automation platform that enables you to communicate you with your contacts & leads.
- Start with inbuilt template library or build from scratch
- Design beautiful, mobile responsive emails
- Run email inbox rendering & spam score for deliverability
- Detailed report to analyze your email marketing efforts
- Personalize email content with advanced features
- Use A/B split testing to achieve the highest response
Visual Campaign Builder
Pardot Engagement Studio is a visual canvas that allows you to create & run complex nurturing campaigns. Built & forget it – experience the power of automation.
- Use simple drip campaign to nurture your leads
- Convert more leads to customers & buyers
- Build complex campaigns with Pardot Engagement Studio
- Define actions & triggers to broadcast email messages
- Sync your automation campaign with CRM to add more power
Range of Lead Generation Tools
Utilize variety of tools that you will need to create assets to use in your marketing campaign – even if you are not technically sound.
- Design & publish high converting landing pages without IT
- Publish landing pages via Pardot or publish it on your domain
- Design & embed powerful forms on landing pages or website
- In-built progressive profiling & validation with forms
- Schedule & auto-post on your social media profiles
- Track prospect interaction with your social media marketing
Lead Nurturing & Management
Convert your leads into paying customers with advanced tools & features that enables to you access various data points & activities.
- Identify the best matching & suitable contacts with lead grading
- Spot highly engaged prospects with lead score & take action
- Prioritize & automate sales outreach to improve conversions
- Segment your contacts bases on multiple, complex criteria
- Use advanced dynamic content to personalize customer experience
Sales & CRM Integration
Your CRM is an integral part of business strategy, and it works best when integrated with marketing. Pardot offers native integration for multiple CRMs to effortlessly exchange data between these two.
- Connect with Salesforce, SugarCRM, NetSuite & Microsoft CRM
- Seamlessly exchange data, get instant updates & triggers
- Automatically assign leads to sales team distribute to groups
- Allow your sales team to take appropriate actions based on your marketing
- Sync data between multiple platforms in real time for powerful insights
- See how your marketing efforts translate into sales dollars
Get Most Out of Your Pardot Investment
We begin with collecting information about your business, existing systems, processes, market, customer segments & other critical areas.
Based on the audit information, we design one or multiple sales & marketing funnels with lead generation & content marketing strategy.
The next step is to convert the business logic & marketing plan into Pardot campaigns, we also connect it with your CRM & other systems.
We use the inbuilt ROI reporting features of Pardot & we also utilize other data-points like Google Analytics to review the performance.
Improve & Repeat
Based on this data, we make adjustments in the campaign, do split tests & also add new campaigns as & when needed to improve the ROI.