Email Copywriting & Marketing
Every successful business owner knows this secret – the money is in the list…and there is no better way than email marketing for building & nurturing a solid list for your business.
Email marketing is an integrated part of modern Inbound Marketing methodology, which enables you to broadcast the right message to the right segment of your list at right time – assuring maximum impact.
Email marketing can make or break your business.
Email Marketing Campaigns & Services
Email Collection & List Building
The first thing you need to take advantage of email marketing is an email list. No, we are not talking about the list you got from other sources or bought from some list broker. Your email list should be permission-based, where the person gave you their contact information & permission to communicate in future. The best way to build such list is by developing & offering various lead magnets or pieces of useful content for each of your customer avatar and/or product segment.
This type of list is hyper-responsive, engages better with your messages & help you to achieve your sales goals.
Email Campaign Ideas
There is no size that fits all, thus you need various
campaigns specifically designed for various goals, customer journey stages, events & segments. Here are some common email marketing campaigns for every business…
- Welcome series
- New content & blog updates
- Newsletter or magazine
- Transactional emails
- Thank-you & download emails
- Product launch & announcements
- Discount offers & sales
- Events & company news
- Nurturing emails
- Shopping-Cart abandonment emails
- Reengagement emails
- Tigger based emails
Email Copywriting & Template Designing
The success of your email campaign depends entirely on the copy. We help you to prepare highly impactful email content for various business goals & campaigns. Email copywriting is both art & science & thus it’s a specialized skill. It’s very different from website content & other marketing material due to it’s nature & delivery method. It should be short, punchy, useful, conversational & informative at the same time.
Along with that comes email template that is compatible across various email clients, web browser & screen sizes. The majority of your emails will be opened on mobile devices, thus it’s critical to have a design that looks & works seamlessly on every screen size.
Conversion Reports & Analytics
The results from your email activities can only be improved if you know your numbers. We provide detailed KPIs & Matrix that help you to understand the effectiveness of your efforts & engagement. That ultimate allows us to apply various A/B split test & copywriting techniques to improve conversions. These are some of the key data points to consider…
- Delivery rate & Inbox rate
- Hard bounce & soft bounce
- Total clicks & unique clicks
- CTR – click through rate
- Opt-out rate
- Spam rate
- Email clients & device report
- Sales with each email
- ROI per email